A Japanese retail company which sells a wide variety of household and consumer goods, Muji is distinguished by its design minimalism, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or “no-brand” policy. The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji’s European website. Muji started with 40 products during the 1980s. Some of their products include pens, pencils, notebooks, storage units, apparel, kitchen appliances, food items, and household care products. Muji has also created an automobile. Stores such as Muji’s shop in New York are large with nearly every single product within them. Shoppers can go in and purchase anything they might need for the home at such a location. The primary business includes Café Muji, Meal Muji, Muji Campsite, florist and home furnishing; the company has also engaged in architectural projects such as the Muji houses. By the end of the 2000s, Muji was selling more than 7,000 products. It is positioned as a “reasonably priced” brand, keeping the retail prices of products “lower than usual” by the materials it selects, streamlining its manufacturing processes, and minimising packaging. Muji has opened hotels in Shenzhen and Beijing, and will open a third hotel in Ginza in Tokyo in spring of 2019.